Milltag was set up by myself and PKD colleague Pete…
“Milltag was born out of a passion for life in the saddle.
We believe bike riding is about more than cogs and chainsets. The bike you ride and the jersey on your back says so much about who you are, or it should do. The technical quality of the lowly cycling jersey might have advanced since the woolen classics proudly worn by Anquetil, Merckx et al, but you can’t say the same for the designs that appear on them. All too often these days the jerseys available are either plastered with sponsors’ logos or banal designs indistinct from other generic sportswear.
It’s our mission to change that. Our shirts are designed by cycling enthusiasts from the art and design world. They share your love for the honest bicycle and know what it’s like to hit the wall or the deck.
Like art, our bespoke jerseys are produced in very limited editions. That means that you are purchasing a garment that is practically unique, lovingly created and guaranteed to be the envy of the rest of those on (and off) two wheels.
To wear a Milltag jersey is to express your individuality as a rider and assures that you will “stand out from the peloton”. Whatever or however you ride, wear it with pride and let’s hope your ability matches the jersey’s capacity to turn heads.”
I designed the first shirt inspired by Bradley Wiggins performance in the 2009 Tour De France (Sold Out!) as well as all branding, website, packaging etc etc.
Milltag Headbadge Logo